Here is an old post that was suppose to be posted November 11, 2008…better late than never right :)

…perhaps even more exciting the action that could come of it.

Linked below is an article that speaks about some research that hypothesizes a strong correlation between purchase behavior and social networks. While this is largely believed in the sociological sense of social influencers/peer approval, it hasn’t been applied to social networks like MySpace and facebook. Companies are looking to capitalize on that correlation as an outlet for targeted advertising.

The action that would/should follow is research that taps into that these social networks in the same way, to gauge purchase intent, etc., etc.

I believe that this would be an incredibly differentiated practice. Obviously better for some consumers than others, but a practice none-the-less that is revolutionary and could set us apart from our competitors.

 

 

http://adage.com/digital/article?article_id=132582

Thoughts?

 

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